Sherry, Melinda, & Barb work at your front desk. They’re all hard workers, fun to be around, and have been with you for years.
That being said, you’ve got a keen eye on your business, and you’ve noticed a few things that you’re a little unsure about.
But hey, you’re busy, so you just shrug it off and go about your day, blissfully unaware (or more likely not wanting to confront) the truth:
Your nice receptionists & front office personnel whom everyone loves are likely costing your practice tens, maybe even hundreds of thousands of dollars a month in lost revenue.
In fact, here’s a recent comment we heard from a SharkTalk client (small town dental practice):
"I got nauseated when I listened to some of the recordings two days ago. So I sat the two of them down yesterday and rebuked them for their lack of enthusiasm and zeal to get new patients in. (Said name) is now not allowed to schedule new patients. She is to let (said name) take those calls. I need scripts badly for her/them."
That’s hard to hear, but if you’re not implementing a state-of-the-art call-tracking & lead scoring system, it’s true.
Not only is it true, it’s consistent across the board in a wide variety of medical disciplines including:
- Cosmetic dentists
- LASIK surgeons
- Pain management providers
- Medical specialists (orthopedics, gastroenterologists, etc.)
And much more.
As a medical provider, just a few years ago you had no control over this. All you could do was essentially "hope for the best."
But as you probably know, hope isn’t a very sound business strategy.
While this may seem a little doom & gloom, the good news is that it’s 2016 (with '17 right around the corner), and you no longer have to rely on hope or wishful thinking when evaluating how your office personnel handles incoming phone calls.
Why? Because we have a software that does it for you, with absolutely no effort on your part.
In fact, we’re going to share with you right now 5 missed opportunities that all medical practices are experiencing (every single client that comes to us has these problems), and how our software will solve them for you.
Missed Opportunity 1
Do You Know How Many of Your Calls Go Unanswered or Get Sent to Voicemail?
A missed call happens every now & then, but it should be the exception, NOT the rule. When you do miss a call, SharkTalk will show you the name/number of the person who called, so that you can turn a missed opportunity into a booked appointment.
Missed Opportunity 2
Do You Know the QUALITY of Calls Your Marketing is Generating?
When you hire a marketing agency, you want to increase the amount of new patient inquiries you are getting. However, numbers don’t really tell the whole story.
You need to be able to listen and score your phone calls to ensure your marketing is in alignment with the goals you’ve set forth for your practice.
SharkTalk will show you, in a straightforward, easy-to-understand report, the quality of calls your practice is receiving.
Missed Opportunity 3
Do You Know Which Staff Member Closes the Most NEW PATIENTS?
It’s a well known fact in sales that 20% of sales reps close 80% of new business.
Whether you realize it or not, your front desk is a sales organization, and you need to know which one of your team members is a rockstar at closing new patient appointments.
With SharkTalk, you’ll have this data at your fingertips in real-time to ensure only your top closers are taking new patient calls.
Missed Opportunity 4
Do You Know Why They Don’t Book an Appointment?
With SharkTalk, you get instant feedback on why callers are not booking appointments.
- Is it insurance or price?
- Calendar availability?
- A popular service that you don’t offer (but maybe should)?
When you know WHY people aren’t booking appointments, you can put together a plan to change it. You can’t solve a problem if you don’t know what it is!
Missed Opportunity 5
Are You Confident that Your Team is Handling All Phone Calls with the Utmost Professionalism?
It’s cliche, but the first interaction a potential new patient has with your office is usually via your front desk receptionist. If they aren’t handling calls in a friendly, caring, compassionate manner, it can turn people away very easily.
With SharkTalk, you’ll be able to record phone calls (in a HIPAA compliant manner) and listen to them with your front office staff to ensure they are handling all calls with the utmost professionalism.
So I bet you’re wondering, "What is this going to cost me?"
As you can see, SharkTalk is superior to any other call-tracking solution on the market. We don’t just track and record your calls; we give you actionable business intelligence.
After you see just a couple of weeks of data from SharkTalk, you’ll be able to make strategic decisions regarding your phone call management that will help you increase revenues substantially.
Simply put, SharkTalk is superior on quality, but competitive on price, and will pay for itself quickly.
You’ll be able to identify your best closer, salvage new patients, and turn a “thank you...click” hangup call into a new patient appointment that will be worth thousands of dollars to your practice over that patient’s lifetime.
Whether you realize it or not, how your front desk staff answers incoming phone calls is crucial to how much money goes into your pocket.
When a single new patient can be worth several thousand dollars, can you really afford not to fully understand what is going on at your front desk?
We didn’t think so.
If you’re reading to stop throwing thousands of dollars a month out the door, and you want a smart, effective call-tracking & lead scoring solution that will increase your revenue by making a few small changes in your business...we’d love to help.
Give us a call today at 404-323-6140, or fill out the form below to schedule a demo so that you can see the power of SharkTalk in action.